Automation Platforms12 min readUpdated March 2026

n8n vs Make vs Zapier: Which Automation Platform Is Right for Your Business?

Choosing the right automation platform can save your business thousands of hours and dollars. We've implemented all three for New Zealand businesses — here's our honest comparison.

Zapier

Best for simplicity

Easiest to use
Make

Best for value

Most balanced
n8n

Best for power users

Most customisable

Platform Deep Dives

Zapier

The market leader for simplicity

The most popular automation platform with 6,000+ integrations. Best for non-technical users who want quick, simple automations.

Pricing: From $29.99/month (750 tasks)
Best for:
Small businessesNon-technical usersSimple automationsQuick setup

Pros

  • +Largest app library (6,000+ integrations)
  • +Extremely easy to use
  • +Excellent documentation
  • +Strong reliability and uptime
  • +Great for simple workflows

Cons

  • Most expensive per task
  • Limited logic capabilities
  • No self-hosting option
  • Complex workflows become costly
  • Limited data transformation options

Ratings

ease5/5
power3/5
value3/5
integrations5/5

Make

Visual power at reasonable prices

Previously Integromat. Offers powerful visual workflow builder with more flexibility than Zapier at lower prices.

Pricing: From $10.59/month (10,000 ops)
Best for:
Growing businessesSemi-technical usersComplex workflowsBudget-conscious teams

Pros

  • +Visual workflow builder
  • +More affordable than Zapier
  • +Advanced logic and branching
  • +Good data transformation
  • +Strong error handling

Cons

  • Steeper learning curve than Zapier
  • Fewer native integrations
  • No self-hosting option
  • Can be slow for large datasets
  • Documentation not as comprehensive

Ratings

ease4/5
power4/5
value4/5
integrations4/5

n8n

Developer-friendly and self-hostable

Open-source workflow automation with powerful capabilities. Can be self-hosted or used as cloud service.

Pricing: Free (self-hosted) or from €20/month (cloud)
Best for:
Technical teamsEnterprisesData privacy requirementsComplex integrations

Pros

  • +Self-hosting option (data sovereignty)
  • +Most powerful customisation
  • +Free for self-hosted use
  • +Active open-source community
  • +Code nodes for custom logic

Cons

  • Requires technical knowledge
  • Fewer pre-built integrations
  • Self-hosting needs maintenance
  • Steeper learning curve
  • Less polished UI than competitors

Ratings

ease2/5
power5/5
value5/5
integrations3/5

Feature Comparison

FeatureZapierMaken8n
Pricing (Entry)$29.99/mo$10.59/moFree (self-hosted)
Tasks/Operations750 tasks10,000 opsUnlimited
Native Integrations6,000+1,500+400+
Self-hostingNoNoYes
Visual BuilderBasicAdvancedAdvanced
Code SupportLimitedJavaScriptFull (JS/Python)
Error HandlingBasicAdvancedAdvanced
Branching LogicLimitedYesYes
Learning CurveVery EasyModerateSteep
NZ SupportEmailEmailCommunity

Which Should You Choose?

Based on our experience implementing these platforms for NZ businesses, here are our recommendations:

Small business with simple needs

Recommendation: Zapier

Quick setup, easy to use, reliable. The higher cost is worth it for simplicity.

Growing business with complex workflows

Recommendation: Make

Better value for complex automations. Visual builder handles sophisticated logic well.

Enterprise with data privacy requirements

Recommendation: n8n

Self-hosting keeps data in NZ. Full control over infrastructure and compliance.

Technical team building custom integrations

Recommendation: n8n

Code nodes and customisation options let developers build exactly what they need.

Marketing team automating campaigns

Recommendation: Zapier

Best marketing app integrations and easiest for non-technical marketers.

pipehq can implement any of these platforms

We've built hundreds of automations across all three platforms. Whether you choose Zapier, Make, or n8n, our team can design, build, and maintain your automation workflows.